Custom Marketing Campaigns

As we keep saying, one of our biggest pet peeves when it comes to business marketing is how cookie-cutter and boring everything has become.

This is how we’ve always done it.

This phrase embodies what we hate people seem to identify marketing as. Just throw out a commercial, run an ad in the paper, or send out a postcard mailer with no follow-up. It worked once, and people still come shopping or call us, so it must be working.

This thinking couldn’t be more wrong. Just because that is how you’ve always done something does NOT make it right. In fact, it makes you absolutely wrong. This is especially true when it comes to marketing. You need to be fresh. You have to show your customers that you can adapt and stay current regardless of what is going on. The message your business put forth in December of 2012 shouldn’t be even close to the one you used in 2015. Plain and simple.

We understand this more than most, and we want to help you do the same.

The team we have assembled is primed and ready to create a custom marketing strategy for your business. This means we take care of everything. We aren’t talking about a postcard mailer with some Facebook ads thrown in for good measure. We mean the whole shabang.

Take a look at our process below and see how we operate.

1. CONSULTATION

First we meet with you and learn everything there is to know about your business. We cover topics including product/service offerings, target customer base, area demographics, and company mission.

2. MARKETING PLAN

Next we gather all of the information collected during our meeting and begin doing research to create a complete marketing strategy. We establish a complete marketing strategy for your business, which is then used to create a specific campaign designed to achieve your desired goals.

3. CREATIVE PROCESS

Then our creative teams get to work and begin creating the individual pieces that the marketing campaign will include. This process can take up to a few weeks. We don’t ever rush this process as it is the lifeblood that guides the success of the campaign.

4. CAMPAIGN TESTING

We then begin to test the campaign in a few small doses. This is to identify the exact target audience we are trying to reach. Testing eliminates the guesswork that most people associate with marketing and advertising. By conducting these tests we achieve better insight and will set up the complete campaign for greater success.

5. CAMPAIGN TWEAKS

Next we take the data collected from our campaign testing and perform tweaks. These changes can be as small as the type of font used or as large as the entire color scheme and imagery used. We also make changes on the target audience based on the response rates from the test data.

6. FULL EXECUTION

Finally it’s time for the campaign’s full execution. Once all the changes have been made and the tests have promising results, we unleash the campaign onto the world. Depending on the scale of the campaign in question, this process could last several weeks or months. It all depends on the size of the campaign you are conducting.

7. CAMPAIGN TRACKING

Then we move to the most important part of the process: Campaign Tracking. This is where we get under the hood and really analyze what is happening as the campaign is being consumed by current and potential customers/clients. Tracking the results is a stage most people forget to include when they begin marketing their business.

8. RESULT REPORT

Lastly we reach the end of the process. We will compile all of the campaign results and present them to you. We will go over everything and make suggestions for the future of your business’s marketing efforts in accordance to the data we have collected.

We’re Here To Help Your Business Blast Off!

Through Creative Ideas, Innovation & Sheer Determination

 

Let’s Get Started!