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709, 2016

Why Spending Money on Facebook is Hurting Your Marketing

By | September 7th, 2016|Categories: Marketing, Small Business|0 Comments

Money makes the world go ‘round. We have all heard the saying, and we’ve all probably nodded our head in agreement whenever someone said it. I mean, it’s a relatively simple phrase to understand. You spend money to get things done. That is just how the world works. This seems especially true on Facebook, specifically with its business advertising platform. You craft a quick ad, throw up a picture, and pay a measly $5 a day to start advertising to thousands of people instantly. It is one of the easiest marketing methods available today, and spending money on it is the clear way to increase your business awareness. But, have you ever considered the opposite? […]

2607, 2016

Improve Your Business Success by 100%

By | July 26th, 2016|Categories: Small Business, Work Hacks|0 Comments

There are ups and downs when it comes to your business. If you are like the hundreds of thousands of other business owners out there, you will have profitable months and months where you wish you never even opened your doors. You will customers who love you and hate you at the same time. You will have employees giving you everything they got and some who would rather be Snapchatting all day long. It happens. From the highest powered organization to the smallest boutique in the country, we all struggle with similar issues. So how can you take steps to make sure you limit these unavoidable circumstances? That’s where I am here to help. […]

1107, 2016

Niche Marketing Can Give New Life to an Old Business

By | July 11th, 2016|Categories: Marketing, Small Business|0 Comments

There are many ways for a business to market itself. Social media has made this easier than ever, but it has also added a new level of complexity that many business owners don’t have the time to learn and truly master. Same goes for email marketing, print marketing, and content marketing. They all have their specific strengths and weaknesses, and all can be utilized in particular ways to drastically increase your business’s visibility. […]

2106, 2016

Small Business Forecast Template [FREE FILE DOWNLOAD]

By | June 21st, 2016|Categories: Small Business, Work Hacks|0 Comments

Running the day-to-day operations of a small business leaves little room to fit anything else into your schedule. Sometimes these other things are still incredibly important to the success of your business, such as marketing, customer outreach, and handling your business’s finances. The last one ALWAYS seems to scare off certain people, but I’m here to tell you that it shouldn’t. In order to have a successful business, you need to have a complete understanding of your numbers at all times. As Marcus Lemonis from CNBC’s “The Profit” always says, “You need to know your numbers.” […]

906, 2016

How to Effectively Market Your Business

By | June 9th, 2016|Categories: Marketing, Small Business|0 Comments

Business marketing is a tough job for anyone to handle. This job is made even harder when you are the one doing everything else. From billing to stocking shelves to making service calls. There is a reason people are hired to be full-time marketers for larger companies. It’s both a major time commitment and a necessity for a business’s growth. So how does a small business owner tackle marketing while not overloading their plate and making the company suffer as a result? […]

2505, 2016

Marketing in the Virtual World

By | May 25th, 2016|Categories: Marketing, Technology|0 Comments

Virtual Reality is no longer for the old science fiction films of the 70’s and 80’s. It’s here, and even though it isn’t currently a widely distributed product, this new form of communication is heavily considered to be the next bastion of the marketing world. […]